Branding identity for a culture & tourism accelerator.
The idea of the ladybug for a logo came from a research of the worldwide lucky symbols. Ladybug is a 'lucky' symbol of Europe, and joining this with the compass function - which you get when the ladybug turns in a cycle - presented this unique feeling of the compass.
The colors were inspired by the Hindu festival culture "Holi" - an annual colorful festival, also called 'the festival of love'.
The main values were:
Unique - Dynamic - Curiosity - Adventure.
I wanted to make a colorful and a fun place, a place which will inspire the people working in it (mostly touristic & culture start ups).